Vrienden Lottery The Dutch lottery that's committed to culture

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In 2006, Naturalis agreed a partnership with the Vrienden Lottery, the Dutch lottery that's committed to culture. Since then, the Vrienden Lottery has supported Naturalis with a fixed annual contribution. Naturalis also receives a contribution from lottery players who play specifically earmarked Naturalis tickets.

Playing for museums

Players of the Vrienden Lottery can play for a museum of their choice, such as Naturalis. This offers a range of benefits, such as occasional invitations to attend an exclusive tour or VIP package. It also helps Naturalis, as at least 40% of the price of your lottery ticket(s) go straight to us. A VIP pass allows you to visit over 100 museums in the Netherlands for free as well as offering discounts for zoos, theme parks, musicals, concerts and theatre performances. Gamble aware, 18+.

Play (Dutch)

Partner
involved

The Vrienden Lottery is part of the holding company Nationale Goede Doelen Loterijen NV (National Charity Lotteries), together with the National Postcode Lottery. These charity lotteries are the second largest private contributors to charity in the world. 

The Vrienden Lottery is a lottery devoted to Dutch culture. Nearly 800,000 people played the lottery in 2019, generating a record amount. In 2020, €84.3 million of this record sum was directly donated to 77 leading institutions devoted to culture and heritage in the Netherlands. Visit the Vrienden Lottery website for more information about the partners and projects that received an extra or one-off donation in 2020.

Vrienden Lottery partners (Dutch)

Naturalis building
Live Science

Our
history

The Vrienden Lottery and the Naturalis Biodiversity Center have worked together since 2006. The Vrienden Lottery will continue to support Naturalis from 2021 until 2025 with a fixed yearly contribution of €300,000. Naturalis also receives a contribution from lottery players who play earmarked tickets, with at least 40% of the monthly ticket price being donated to Naturalis. Thanks to a successful promotional campaign in the new museum, we managed to attract nearly 8,000 people to buy Naturalis lottery tickets.

Highlights of the partnership over the past few years include the arrival of T. Rex Trix (T. Rex in Town) at the museum in Leiden, for which the Vrienden Lottery donated €1.2 million. The Vrienden Lottery also provided funding for the renovation of Naturalis, with €550,000 for LiveScience and €1.25 million for the REXperience. Furthermore, the Good Cause Galas organized by the Vrienden Lottery and the FriendsLottery were held in the new Naturalis building in February 2020.

T. rex in Town

Why
work together?

The Vrienden Lottery and Naturalis have a sustainable and strategic partnership. We work together to achieve mutual goals that are of substantial benefit to society, which is particularly vital in the current climate. Naturalis is extremely grateful for the appreciation, trust and support displayed by the Vrienden Lottery and its players.

More
information

For more information about this partnership, you can contact Bouchra Filali bouchra.filali@naturalis.nl.

Relevant
projects

LiveScience werkstraat

Live Science

With its large windows facing the street, Live Science functions as a shop window for Naturalis. This place is where you will meet our researchers and collection managers, so that you can see and experience what their work is all about.
Read more
Trix

Dinosaur Era

No visitor will want to skip this gallery, as it features our most prized asset: Trix the T. rex.
Read more
Gebouw naturalis glaskroon natuursteen

Pressfile Naturalis' new building

The new Naturalis We are Naturalis Biodiversity Center, the national institute for biodiversity. Our museum displays the wealth and beauty of the natural world. We have one of the largest natural history collections around the globe. Through all the…
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Press
releases